Problem
A creative planner selling covers and stickers needed a storefront that showed the work clearly and let customers buy without a clunky theme in the way.
Freelance
Created By Joya
WordPress shop for a planner brand: covers, stickers, and a catalog the owner can update alone.
Stack
WordPressTailwind CSSWooCommerce
What shipped
- WooCommerce catalog the owner can restock alone
- Product pages that load clean on phone
- On-brand storefront without a marketplace template
Constraints
Solo owner, no developer on retainer. Fast on mobile, simple to restock, and on-brand without fighting a marketplace template.
Decisions
WordPress and WooCommerce for catalog and checkout the client already understood. Tailwind for layout and product pages that didn’t look like default Woo.
Results
Live at createdbyjoya.shop. Product pages load clean on phone; owner can add covers and stickers without calling for help.
What I learned
E-commerce for makers fails when the CMS is harder than the craft. Match the stack to who will update it at 11pm.
